Design | Art Direction
Coke Studio is Coca-Cola's platform that brings musicians from different genres together to collaborate and create original music for their fans.
To celebrate this spirit of collisions, Coke Studio transformed the analogue canvas of a vinyl, into a multi-sensorial audio-visual one. So fans could listen to their favourite tracks while watching the magic of the Video Vinyl come alive.
Using Zoetrope technique, one of the oldest styles of animation, the Video Vinyl brings a whole new layer of entertainment to the tracks and give real music fans more reasons to follow Coke Studio.
Working with illustrators Vanilla Chi, Rakhmat Jaka, Mathieu Labrecque, the vinyls have been riddled with easter eggs that only authentic music fans of the artists would be able to spot and appreciate.
This work was featured in designboom, Campaign Brief Asia, Marketing Interactive
Art Direction
Global launch campaign for Coca-Cola Frozen. We brought the tagline, Stay Freezy to life by capturing brain freeze expressions after taking a sip of this cold, refreshing drink.
Additionally, we made the enjoyment of friends last by capturing moments of togetherness and connection.
E-commerce | Visual Design | Art Direction | Experience Design
An online campaign to launch the Andy Warhol x SK-II Limited Edition for the biggest festive period in China. The launch consisted of a Storefront and Product Page takeover on Tmall, the biggest e-commerce platform in China, to unveil the new Andy Warhol bottle and campaign video.
Additionally, users were invited to immerse themselves in a 3D Andy Warhol world within the Tmall platform, complete with interactive Warhol themed rooms.
Creative Direction | Branding | Illustration | E-commerce | Design System | User Experience
What’s Gud?
Gud is making research & buying tech gear as fun as owning it.
Gud is finding your dream computer at the best price.
Gud is one-tap check out.
Gud is getting that VR headset delivered next day, free.
Gud is good things made better.
Art Direction | Packaging Design | Graphic Design | In-store and digital activation
An exciting collaboration with the Tokyo 2020 Olympics and official Worldwide Partner, SK-II. We were tasked to create a set of Limited Edition bottles that reflect the spirit of Tokyo, the Games and SK-II. A vibrant and energetic typography that embodied the character of Tokyo, along with the red ball cap was created to celebrate the SK-II heritage and pride of Japan.
User Experience | Self-initiated
A platform created to share your spare and declutter responsibly for when you find yourself with too many things at home, not knowing what to do about it, knowing it could benefit someone else. An in-depth look at the User Experience journey from user interviews, research, persona, problem statement, user flow to wireframing, and finally user testing.
Click here for prototype
Art Direction, Packaging Design | Japan, China, Korea, APAC, North America
Leveraging on the concept of New Beginnings in the Year of the Mouse, two legendary icons meet for the first time - Mickey Mouse and PITERA Facial Treatment Essence.
Art Direction, Packaging Design, E-comm visuals, Pin designs, Activation | Japan, China, Korea, APAC, North America
SK-II’s iconic Facial Treatment Essence Bottle gets a makeover inspired by both Olympic Games and Japanese Culture. An intuitive, playful yet arresting set of Tokyo Girls Limited Edition Series was born.
Industrial Design: Evelyn Hayashi
Renderings: Jing Lin and Mengwei Wang
Art Direction, Packaging Design, Illustration, E-comm visuals | APAC, Australia & New Zealand
Limited Edition Festive Bottles and Gift Boxes for Christmas. A set of illustrated stickers for the Olay #fearless campaign.
User Experience, User Interface, Branding and Illustration
An e-commerce platform for plants with door-step delivery from a wide selection of shops, nurseries and gardens across Singapore. An idea inspired by the lockdown in early 2020 and a personal obsession with plant collection. This app aims to support local businesses and new plant parents.
Creative Direction | E-commerce | User Experience
A compilation of branded SK-II experiences on Tmall, China’s largest e-commerce platform.
Qixi Game
Created a game for the Qixi Festival in China. An interactive experience that allows users to play and collect points in order to customise their gift card along with the Limited Edition Qixi giftbox to send to their loved one.
Now Loyalty Program
Revamped the membership program by introducing a new concept for membership tiers that shows users the number of miracle drops they’ve collected inside their SK-II Facial Treatment Essence bottle.
618
Creative direction and UI for the 618 key consumption period in China.
Art Direction, Photography, UI
Heading the art direction for the UI and web layout, the revamped The Soup Spoon website was created to reflect the new branding direction. Inspired by world travels and clean eating, the pictures and layout are fresh, with a focus on showing ingredients and the inspiration behind the food. The new look of the website compliments the new visual identity with added layers of illustrations and textures.
The user interface has been revamped and simplified, offering users a much more meaningful experience. The new website also allows for bigger pictures to showcase the brand’s products and has taken a big leap from the old website.
The new website was launched in early June 2015.
Art Direction and Design | Greater China
Max Factor Color Therapy Lipstick Spring Edition
6 different lip shades inspired by cherry blossoms, peonies and chrysanthemums. Delicate blooms that symbolize the beauty and freshness of Spring.
Max Factor Chinese New Year Limited Edition Foundation series.
3 designs that aim to present different elements of Chinese New Year - Celebratory fireworks and sounds, flowers to signify luck, and calligraphy for well wishes and craftmanship. Launched in 2018 and sold out during the CNY period.
Art Direction and Design | Greater China
Pack design for the launch of Max Factor in China We were tasked to design the full lineup across different boutiques, keeping in mind consistency with the Global Max Factor lineup.
Brand Idenity
This identity represents myself as a designer. Ako; Tagalog and Aku; Bahasa Indonesia both mean myself, and shows the hybrid of two cultures coming together as an identity. This duality is meant to reflect a multicultural design practice that aims to show two sides of a story and aims to provide the most suitable creative solutions.
Illustration, UI Design, Web Design
The Sony Stories web campaign was created to promote Sony’s customer service promise of “Service beyond expectations.” The focus was to showcase real-life stories of interaction between the customers and their service staff and the different situations where the service staff were able to help solve the customer’s problems. These were illustrated and appeared on the sony stories website as a way to speak to the readers through a friendly approach. The illustration style hints at influences from pop art, using patterns, textures and bright colours to give depth to the graphics.
Launched in Singapore, Vietnam and Indonesia
This is a self- initiated campaign for AIGA centre for cross cultural design which will help to encourage the communication among designers across cultures, and celebrate the role of culture in design. Exposure to different cultures provides the potential to create new and innovative design, as different elements from each culture are taken and combined.
